Important Tips for Selling Your Home

Establish Goals for the Sale of Your Home:

Agency Relationships

When real estate professionals work with sellers and buyers, "agency" relationships are established. As you start working with us, please ask for a clear understanding of the current agency laws. There are four kinds of agency relationships:

Seller's Agent

A "seller's agent" represents the interests of the seller and has a fiduciary responsibility of loyalty, confidentiality, care, skill and disclosure to the seller.  As your Real Estate Advisors, we work to assist you (the seller) in locating a buyer and in negotiating a transaction suitable to your specific needs.

Buyer's Agent

A "buyer's agent" represents the purchaser only.  All information from both the buyer and the seller remains in confidence and offer details are exchanged only between those representative agents.  In Victoria we offer your home to over 1200 agents and their prospective clients.

Dual Agent

A "dual agent" represents both the buyer and you (the seller) during the home buying process. The dual agent has a fiduciary responsibility to both seller and buyer and must act in the best interest of both parties. Impartiality is key. No personal information or motivation can be disclosed on either side. Dual Agency happens when prospective buyers call on one of our ads, come through our open houses or view your home online.

No Agency

This occurs when you are being shown a property by the seller's agent for example touring an Open House at a new condo project.  The Realtor still has a legal and ethical duty to provide you with accurate, honest answers to your questions.

Understanding Market Value

Market-sensitive pricing is the key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property's value, based on:
Factors that have little or no influence on the market value of a house include:
The impact of accurate pricing:

Pricing Your Home

An impartial evaluation of market activity is the most effective way to estimate a property's potential selling price.

A Comparative Market Analysis considers similar properties that:
Dangers of Overpricing


Poem by John Ruskin (1819-1900)

It's unwise to pay too much. But it's worse to pay too little.

When you pay too much, you lose a little money, that is all.

When you pay too little you sometimes lose everything, because the thing you bought

was incapable of doing the thing it was bought to do.

The common law of business balances prohibits paying a little and getting a lot.

It can't be done.

If you deal with the lowest bidder it is well to add something for the risk you run.

And if you do that, you will have enough to pay for something better.

There is hardly anything in the world that someone can't make a little worse

and sell a little cheaper–

and people who consider price alone are this man's lawful prey.

Open House

Holding an "Open House" is another way of getting the public to have a look at your home: it is a great way to create traffic through your property. You must keep in mind, however, that in this day and age it is very difficult to pre-screen individuals that come for a walk-through. Keeping on top of your personal safety is key.

Be sure to:

It is our top priority to protect you and your property; certain precautions are taken prior to listing your property, and further measures are added prior to your "Open House". We also offer other options to allow buyers to get that sneak peek of your home prior to booking an appointment! Ask us how!

Our Marketing Has Been Specifically Developed to Provide You with the Highest Net Dollar Amount Possible

Sale Price $ _______________
Mortgage Balance $ _______________
Mortgage Discharge $ _______________
Legal Services $ _______________
Commission $ _______________
GST $ _______________
Moving $ _______________
Other $ _______________
Net $ _______________


About DFH Real Estate Ltd.

DFH - The Real Estate LeadersDFH Real Estate is southern Vancouver Island's largest independent real estate company. Since 1960, DFH has helped more families find homes in Victoria than any other firm.

One of the many reasons for this long standing success is the adoption of "The Golden Rule" policy. The ongoing conduct of the real estate agents at DFH has cemented this widespread reputation for fair dealings on all levels. DFH has grown over the years to incorporate the main office in Victoria as well as offices in Sidney, on the Westshore, in Shawnigan Lake, Cowichan Bay and Sooke. There are upwards of 150 salespeople in the DFH organization.

DFH Real Estate is owned and managed by two long time DFH members who believed in the company so much that they bought it! DFH has long been a proponent of continuing education, adaptability to change and of community involvement within the Real Estate industry. Guidance and mentorship are at the forefront of the DFH success story.